Future not so scary for print
This Halloween, instead of looking for corpses in the print industry, look for the companies who are being reborn
October 31st is traditionally a time to remember the dead, but this year something is (dare I say it) coming back to life. Reading the various media and marketing titles over the past week, I noticed not one, butthree glimmers of hope in headlines.
Digiday declared: “To get to 10 million subscribers, The New York Times is focusing on churn”. The article explained that the New York Times now gets more revenue from ...
