Future looking bright for Irish tanning brand

After recording 40 per cent growth in its European sales in 2018, He-Shi's strategy for this year includes targeting growth in France, Belgium and Switzerland

Irish tanning firm targets new markets
Tanning brand eyes new markets. Photo: RollingNews.ie

He-Shi, the Irish tanning brand founded by mother and daughter Hilary McMurray and Shelley Martin in 2004, saw its European sales grow by 40 per cent last year.

Martin said the company's strategy for this year includes targeting growth in France, Belgium and Switzerland. "We are also planning to enter new export markets in 2019 and 2020," she said.

There are 11 products in the He-Shi range, priced ...