Frozen veg firm’s success is rooted in social media

Frozen veg firm’s success is rooted in social media
Sam Dennigan, chief executive, Strong Roots

Strong Roots has used Facebook and Instagram to build a young and engaged customer base globally

Sam Dennigan is chief executive of Strong Roots, a frozen food company specialising in convenient, affordable, plant-based meal solutions. Strong Roots is more than a name, as the range has origins in a family business Dennigan was involved in for ten years.

The brand was born out of frustration with the lack of branded, fresh produce which told the story of its growers and manufacturers. Dennigan ultimately turned his attention to the frozen food industry....

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