For all the milk in China

Rory McDonald and Helen King, directors at Bord Bia Feargal Ward

Bord Bia will launch a unified campaign for Irish dairy in China in early 2016, on the back of a ten-month long research programme last year.

Helen King, director of consumer insight at Bord Bia, said that the research led to the development of a consistent brand image with the major Irish dairy multinationals and exporters in China.

“China is essential for continued growth. Chinese consumers spent over €50 million on dairy produce ...