'The first rule of disruption is you do not talk about disruption'
The best case scenario is for your competitors to completely ignore you, writes Leanna Byrne
Start-ups can get a hard time. It comes from all angles: people complain about “start-up culture”, they bemoan the spread of pool tables in offices and even make snide remarks about the fact most start-ups fail.
The worst of it might come from your own industry. Well-established companies can often look down on start-ups or refuse to work with new companies threatening to disrupt the status quo.
This istough for start-ups because, for the most part, new companies are trying to change things, fill a gap or fix a problem. Essentially, a start-up’s raison d'être is to disrupt. And doesn’t everybody love a David and Goliath story?
