Drop tears from Christmas ads

Drop tears from Christmas ads
A John Lewis store displays its 2015 Man in the Moon ad. Pic: Getty

Christmas is supposed to be a time of joy and cheer, but in recent years the trend for festive ads has been to pull on our heart strings

Christmas is just 41 sleeps away, stores have started putting up their decorations and tins of Roses and Quality Street are lining the aisles of retailers. It is inevitable. Brace yourselves. The wave of festive marketing is about to hit us.

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