Friday November 22, 2019

Fare wars: How an empire strikes back

After a grim 18 months, the low-cost carrier is once again experiencing the sort of relentless growth that analysts liken to the ‘Terminator’

26th May, 2019

Michael O’Leary, chief executive of Ryanair: analysts expect the airline to maintain its significant cost advantage over its rivals Pic: Getty

Over the past 18 months, Ryanair has endured more pain than it’s been accustomed to as Europe’s low-cost champion and a star of Irish industry.

The airline has struggled to get to grips with rising costs, industrial unrest and what chief executive Michael O’Leary last week described as “an attritional fare war”.

While Ryanair lost the battle over improved pay for pilots and cabin crew last year, it...

Subscribe from just €1 for the first month!

or Log in to continue reading

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Related Stories

It’s been a turbulent year for the advertising market, but it’s here in the fourth quarter that the real profits are made

Willie O'Reilly | 5 days ago

Marion McKeone profiles the billionaire, media mogul, philanthropist and perennial presidential contender

Marion McKeone | 5 days ago

Mortgage gouging by banks does not serve society well

Matt Cooper | 5 days ago