Expert workshop on radical online marketing

Expert workshop on radical online marketing

Irish companies are set for an education in “growth hacking” from LA-based online marketer Casey Armstrong.

Armstrong will deliver a growth hacking workshop at the National Digital Research Centre in Dublin tomorrow.

Developed by technology start-ups, growth hacking is an online marketing technique that uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Growth hackers use search engine optimisation, website analytics, content marketing and A/B testing (a method of comparing the...

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