eLight's bright future: MD targets €30m in sales
Ian McKenna’s lighting firm eLight runs off an innovative pricing model that has many of its customers asking: what’s the catch?
Ian McKenna, managing director of energy efficient lighting company eLight, was in his offices in Malahide recently. The company’s receptionist was out of the office, so when a call came through he picked up the phone himself.
It was the principal of a school who had recently seen McKenna’s presentation at the annual conference of the National Association of Principals and Deputy Principals.
McKenna’s pitch is well-rehearsed by now: let eLight come into ...
