eLight's bright future: MD targets €30m in sales

eLight's bright future: MD targets €30m in sales

Ian McKenna’s lighting firm eLight runs off an innovative pricing model that has many of its customers asking: what’s the catch?

Ian McKenna, managing director of energy efficient lighting company eLight, was in his offices in Malahide recently. The company’s receptionist was out of the office, so when a call came through he picked up the phone himself.

It was the principal of a school who had recently seen McKenna’s presentation at the annual conference of the National Association of Principals and Deputy Principals.

McKenna’s pitch is well-rehearsed by now: let eLight come into...

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