'Even when start-ups target customers the right way they can still get burned'
Before getting involved with an advertiser it is vital to calculate the return on investment, writes Leanna Byrne
It’s hard enough coming up with a money-making idea and then taking the chance to run with that idea, but then you have to market it.
One of the biggest investments for any start-up is the marketing. A company can build up a small following online through social media or a few articles in the media, but ultimately, if you want to get big numbers using your product or service, you need to ...
