Love Island's shallowness has its winning simplicity

Love Island's shallowness has its winning simplicity

It’s essentially a David Attenborough mating documentary with thongs. But Love Island is simply too popular to ignore

I get asked to write about Love Island. I’m not so sure I should. TV reviews are done well in The Sunday Business Post Magazine; I might be stepping on toes.

On the other hand, it is the media sensation of the moment. Seldom has a summer show drawn such commentary and viewing figures. Only RTÉ is not lovin’ the Island. The show is winning younger viewers to Virgin Media Two and so far...

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