Energia launches €2m ad campaign
Gas and electricity supplier Energia has launched a €2 million advertising campaign.
The fully integrated campaign will consist of TV, digital, outdoor, radio and print. The TV and digital adverts start tomorrow, while radio, press and outdoor will begin on June 15.
Half of the budget will be spent on media buying. A sum of €500,000 was spent on production and €500,000 on support activities including PR, experiential and social media.
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