Emmet Ryan: 'FIFA's forgotten about the journey'
The expanded World Cup may open the competition up to new markets but it will dilute the merit of making it to the big show
It's time to do FIFA a favour. Let's assume the motives behind expanding to a 48 team World Cup are pure. Let's assume it has nothing to do with money or politics. Let's assume this isn't FIFA being FIFA. All of that is fine because even removing all of those factors, the proposal is an objectively terrible idea for football fans.
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