Eir’s musical ad takes note of the demand for story

Eir has invested €4million in a new brand strategy campaign, which is seen as the next step following the telecommunications company’s major rebrand two years ago.

“We are now at a stage in the Eir story where we need to evolve the brand even further – our network allows our customers to do anything anywhere and our new brand positioning ‘Let’s Make Possible’ allows us to bring that story to life,” Henry Dummer, ...