Eircode to spend €350k on advertising campaign

Eircode’s advertising will be split across TV, radio, press and digital

Eircode, Ireland’s new postcode system, is investing €350,000 in its initial advertising campaign as it attempts to become part and parcel of Irish life.

The campaign, which began last week just as Eircode was officially launched, will be split across TV, radio, regional press and digital.

Dublin-based agency Marketing Network was responsible for the development of the communications programme for the launch of Eircode.

The agency worked on the development of the marketing ...