Economist cracks the digital code

Economist cracks the digital code

For a golden oldie, the venerable London-based Economist magazine is adapting to the online era with impressive grace and speed

When Iain Noakes joined the Economist in London in late 2014 as chief customer journey officer, his task was to support the evolution of a publication dating back to the 1800s in the digital age.

The weekly magazine-format newspaper has been in continuous print since 1843. Its niche nature once famously prompted Geoffrey Crowther, editor from 1938 to 1956, to remark: “Never in the history of journalism has so much been read for so long by so few.”

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