Economist cracks the digital code

Economist cracks the digital code
Ian Noakes, chief customer journey officer, the Economist Picture: Mark Harrison

For a golden oldie, the venerable London-based Economist magazine is adapting to the online era with impressive grace and speed

When Iain Noakes joined the Economist in London in late 2014 as chief customer journey officer, his task was to support the evolution of a publication dating back to the 1800s in the digital age.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events.
  • Videos and podcasts from some of the industry's most respected journalists such as Michael Brennan, Susan Mitchell and Ian Guider.
  • Access to The Business Post's extensive archive‚Äč.

Related Articles

More from The Business Post