Eco-friendly store reduces ‘toy miles’ carbon footprint and allows guilt-free Christmas shopping

For Sharon Keilthy, green activism should be child’s play. The Dublin woman quit her senior role at a leading US management consultancy in October last year to found an eco-friendly toy start-up.

She had worked for McKinsey & Company for almost 13 years, most recently as business manager of its European healthcare practice, before leaving to set up Jiminy.

Her decision to strike out on her own was prompted by her frustration trying ...