Drink ban to hit outdoor ads hard

Drink ban to hit outdoor ads hard
An outdoor sign from a bus shelter a number of years ago Pic: RollingNews.ie

Changes in legislation will be an issue for the outdoor advertising industry, a forum for marketing that has changed hugely in the past 40 years

My first contact with the outdoor poster business was back in the early 1980s. Tom Goddard was the sharp suit in town and head of Maiden Outdoor. I was doing some research and he tried to convince me that his outdoor poster sites were more than just a blight on the countryside.

Goddard explained that the industry was regulated by local planning legislation and said his part of the media business provided employment and drove...

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