Dramatic gains help Sky beat betting blues

Dramatic gains help Sky beat betting blues
Tony Connelly, RTÉ’s Europe editor: his interview with Joe.ie was branded by Carlsberg

Shows like Chernobyl and Succession are helping Sky through the bad times

Sky subscribers, in particular those with Sky Sports, will have noticed how its ad breaks have become chock-a-block with betting advertising in recent years. The situation was also noticed by consumer and gambling addiction groups, provoking a backlash. Those groups expressed concern about the volume and tone that appears exclusively aimed at capturing the younger male, with laddish and suggestive copy.

Now the British regulator has decided to step in and change what is permitted....

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