DoneDeal signs radio sponsorship deal with UTV

Jill Downey, Ellen McCarthy, Gráinne Ryan, Ciara O’Connor and Agnes Swaby at the launch of the sponsorship dealRobbie Reynolds

DoneDeal has secured the sponsorship of weather bulletins across four UTV radio stations for an annual sum of €370,000.

The deal includes Dublin’s FM104, Cork’s 96FM and C103FM, Galway Bay FM, and WLR FM in Waterford.

The first in terms of targeted urban radio sponsorships, the package was developed by Livewire and Starcom.

The radio stations, under the umbrella of UTV Radio Solutions, have a combined listenership of 720,000 adults weekly.

The sponsorship ...