Conor Brophy on Domhnall Gleeson’s Burberry advert

Could the ad point the way to the success of an innovative Channel 4 format that’s betting on viewers’ desire for a big-screen TV experience?

It’s hard to top Harry Potter and Star Wars, but Domhnall Gleeson has landed the title role in a film that takes in World War I, the Shackleton expedition and the establishment of one of the world’s most successful fashion brands.

It’s a pity the whole production lasts less than four minutes and sees Gleeson deliver just a handful of lines, but that shouldn’t take away from the success of The Tale of ...