Disruptor behind Paddy Power starts his own marketing firm

Disruptor behind Paddy Power starts his own marketing firm

Flying a 60-foot pair of green underpants high over Cheltenham racecourse (“the best seat in the house”), placing a ‘medal amnesty box’ outside the Russian embassy after the Olympics doping scandal - they’re just two of the many capers Ken Robertson oversaw at Paddy Power.

Several are unfit to relate in print, but all garnered scores of headlines. Robertson, known as ‘head of mischief’ at Paddy Power, has now launched his own marketing company.

...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post