Disruptor behind Paddy Power starts his own marketing firm

Disruptor behind Paddy Power starts his own marketing firm
Flying a 60-foot pair of green underpants high over Cheltenham racecourse (“the best seat in the house”), placing a ‘medal amnesty box’ outside the Russian embassy after the Olympics doping scandal - they’re just two of the many capers Ken Robertson oversaw at Paddy Power.

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