Disruptor behind Paddy Power starts his own marketing firm
Flying a 60-foot pair of green underpants high over Cheltenham racecourse (“the best seat in the house”), placing a ‘medal amnesty box’ outside the Russian embassy after the Olympics doping scandal - they’re just two of the many capers Ken Robertson oversaw at Paddy Power.
Several are unfit to relate in print, but all garnered scores of headlines. Robertson, known as ‘head of mischief’ at Paddy Power, has now launched his own marketing company.
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