Direct approach pays off as furniture company makes wholesale changes

Now 40 years in business, second-generation family firm Finline Furniture survived the recent recession by moving into direct sales with the opening of four retail outlets in Dublin, Cork, Galway and Laois.

Finline specialises in high-end sofas, priced from €900 and €2,000, manufacturing bespoke items for retail, wholesale and contract clients at a factory in Emo, Co Laois.

“Our product is a big-ticket item, so sales obviously dropped off for us when the ...