Dialogue chief: customer experience key

Marketing’s current focus on messaging is outdated, according to Michael Killeen, founder of marketing agency Dialogue.

Instead, Killeen believes that customer experience – getting customers to tell each other about products, instead of companies pushing their products at customers – is the future of the industry.

This year, he turned Dialogue, his 20-year-old marketing company, into a customer experience agency.

“Customer experience is about giving an amazing experience to a customer so that ...