Diageo leaves door open to Irish whiskey comeback

Diageo has not ruled out a return to Irish whiskey after its sale of Bushmills earlier this month, according to an internal memo seen by The Sunday Business Post.

The memo points out that the company did not sign any non-compete agreements in relation to the Irish whiskey industry having sold the iconic whiskey brand to Jose Cuervo, the drinks company owned by Mexico’s Beckmann family, in a deal that saw Diageo take ...