Defence Forces do battle on social media to address gender imbalance
Facebook, Snapchat and Instagram all being used in drive
The rise of social media is driving the Defence Forces to up their game when it comes to online marketing.
Armed with a 2015 government white paper which set targets to increase the involvement of women in the Defence Forces from 6 per cent to 12 per cent, they have directed a €20,000 budget towards female recruitment, using social media channels, digital advertisements and the introduction of specific information programmes for women.
Early results suggest the strategy is paying...
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