Dee’s Wholefoods in Dutch supermarket vegan food deal
Done deal: €1 million Dutch supermarket deal
The clincher: “Reports are showing that as many as 3.5 million Dutch consumers regularly abstain from eating meat at least a few days a week, and, globally, the market for meat-free food continues to grow,” Dee’s Wholefoods founder, Deirdre Collins
Dee’s Wholefoods, a vegan producer based in Cork, is valuing a new contract to supply Dutch supermarket chain, Jumbo, at €1 million.
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