Cycle start-up turns wheels funky

Funked Up

What it does: allows people to buy customisable fixed-gear bikes online

Why it works:“People want to express their own personality through what they’re buying. Especially in these dark urban landscapes where everything is grey, people have a need to stand out with crazy clothes or crazy hats or crazy bicycles or whatever it is. We like to encourage that.” - Olaf O'Moore, chief executive