Cut-throat ad market threatens Irish content

BAI chief Celene Craig, chats with Colette Sexton about the challenges facing our national broadcaster

Celene Craig, deputy chief executive of the Broadcasting Authority of Ireland Picture: Bryan Meade

Commercial channels may have big issues with RTE’s dual funding model of licence fees and advertising, but according to Celene Craig, deputy chief executive of the Broadcasting Authority of Ireland (BAI), opt-out advertising on British channels should be of much greater concern to the industry here.

“Ireland is in a difficult television advertising market because of the availability of very well resourced quality channels that can come from the UK, like the BBC, ...