Curragh racecourse ramps up PR budget for milestone Irish Derby

Curragh racecourse ramps up PR budget for milestone Irish Derby

To mark the 150th anniversary of the Dubai Duty Free Irish Derby, the Curragh racecourse in Co Kildare has upped its marketing budget by 25 per cent to €150,000.

“With regards to the 150th theme, we really had to ramp up our plan to make sure we get people enthused about it,” Evan Arkwright, commercial manager of the Curragh Racecourse, said.

Part of the ramp up included re-hiring PR firm Fleishman Hillard, which had worked with the...

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