Why CSR needs to be critically evaluated

Corporate social responsibility initiatives can do wonders for a company’s image, but not all of them are effective

Charity corporate partnerships and Corporate Social Responsibility (CSR) initiatives are beneficial for society generally, but can also play an important role in helping businesses to motivate staff and achieve wider goals.

When they are good, these initiatives can be really good and a little bit of magic can happen. However, it is important that each one is critically evaluated to ensure they are doing what they should.

For a company, CSR can improve ...