Crafty move opens up new horizons for Colourtrend

Crafty move opens up new horizons for Colourtrend
Kevin O’Connor, managing director, General Paints Group Pic: Maura Hickey

Paint group took its colour inspiration from arts and crafts groups throughout the country

General Paints Group (GPG), the Co Kildare owner of the Colourtrend brand, has launched a new range of paints inspired by Irish craft at a cost of more than €1 million.

Curator Irish Design Collection will launch in 17 shops in the US initially, with 144 colours. The company also plans to sell in the Irish and European markets.

“We wanted to reflect the tremendous creativity in Irish craft and design through the paint medium,” said Kevin O’Connor,...

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