A Costly Force Of Habit?

Marc Benioff’s acquisitions have kept Salesforce, the software giant he founded, growing at an incredible rate. But he has also made some bad errors, writes Nico Grant

Marc Benioff: ‘If there’s one thing I don’t like, it’s when I don’t get my way’

Marc Benioff wanted everyone to know the statue was “a very, very big deal”. The software billionaire, a lover of all things Hawaiian, spent $7.5 million at auction in late 2017 for a centuries-old carving of the war god Ku, and made a show of donating it to a museum in Honolulu last spring.

Hawaii has shaped Benioff’s spiritual beliefs, and he framed the donation as a way of giving back to the ...