Core Media branches out out into sponsorship
Marketing pioneer John Wanamaker famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
But Aidan Greene, deputy chief executive of Core Media, feels that excuse does not hold up any more.
“There’s no reason why even 1 per cent of money spent on advertising should be wasted,” he said.
Core Media – the umbrella group for Mediavest, Starcom and more – is Ireland’s largest media communications group with billings of more than €170 million per year. It is currently in the third year of a three-year ...
