Conor McGregor tears up the rule book

The UFC world champion has redefined the relationship between fighters and promoters

Conor McGregor is introduced to his fans before facing José Aldo in Vegas
Graham Kenny with Conor McGregor

In 2013, Conor McGregor came into my office in Dublin for the first time. He was beginning to attract attention as a talented mixed martial artist who had just been offered a deal with the UFC. He wanted my professional advice as a solicitor about his contracts.

The UFC had by that ...