Conor Brophy: The practice of measuring performance based on attention minutes is gaining traction

Conor Brophy: The practice of measuring performance based on attention minutes is gaining traction
Have marketers had been paying too much attention to the cost per thousand impressions or CPM in digital advertising parlance Pic: Pixabay

Is the “impression” now a dying digital currency

You never get a second chance to make a first impression. Except in the world of digital advertising.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events
  • Videos and podcasts from some of the industry's most respected journalists such as Tom Lyons, Susan Mitchell and Ian Guider
  • Access to The Business Post's extensive archive​

Related Articles

More from The Business Post