Comment: What’s going wrong with social media?

Comment: What’s going wrong with social media?
Trust, or lack thereof, is becoming a pressing issue for social media users Pic: Getty

Users of social media trust the big brands less and less each year

There are few relationship hurdles more difficult to surmount than a broken engagement. That’s especially the case when there are trust issues. But that’s where an increasingly large proportion of social media users are finding they have a big problem in their relationship with brands.

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