Comment: Influencers are here to stay

Comment: Influencers are here to stay

It's time to stop turning up our noses when it comes to so-called influencers in marketing

For those of you who grew up in a world where models were seen and not heard, the new world of marketing can be unsettling. Polished creative advertising still exists, but alongside it bloggers or a snapchatter talks the audience through their new favourite eyeshadow or smoothie maker or knife collection while in their pyjamas or feeding their cat or parked in their car.

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