Comment: Influencers are here to stay

Comment: Influencers are here to stay

It's time to stop turning up our noses when it comes to so-called influencers in marketing

For those of you who grew up in a world where models were seen and not heard, the new world of marketing can be unsettling. Polished creative advertising still exists, but alongside it bloggers or a snapchatter talks the audience through their new favourite eyeshadow or smoothie maker or knife collection while in their pyjamas or feeding their cat or parked in their car.

It is very different and it can take some getting used...

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