When it comes to lingerie, Kilkenny shop has form

Belle Femme stocks bra sizes ranging from 28A to 46K

Bridget Kearney, founder, Belle Femme Pic: Dylan Vaughan

Bridget Kearney opened Belle Femme Lingerie on St Kieran’s Street in Kilkenny in 2011, having previously worked in a sales role in the construction sector. “I saw a huge niche in the market for proper fitted lingerie,” she said.

“Usually, when women go into a shop to buy a bra, a measuring tape is used for the fitting. My own experience was that I was never able to find a comfortable bra that ...