Citybox turns Rebel to enter festival market

David Walsh and Michelle Tormey of Citybox Pic: Jason Clarke

Citybox Ireland and UK has rebranded as Rebel Outdoor, in a move reflecting the fact that the firm will continue to focus on shopping centre mall units, but will also enter the festival and event space with a new advertising product.

Rebel Outdoor’s advertising units will now be known as MallBox in shopping centres and EventBox at festivals and events. “We currently have Mallbox units in more than 250 shopping centres in Ireland ...