Sweet taste of success

With a growing presence in the Middle East, chocolate maker Butlers is growing fast and expanding internationally

Aisling Walsh, marketing director of Butlers Chocolates Picture: Fergal Phillips

Butlers has been a name synonymous with chocolate in Ireland since it was established here in 1932. But while Irish people know its name, the brand does not have that luxury in other markets.

The brand is exported all over the world and is now available in over 40 countries and 60 airports. Markets such as Dubai, the Middle East and Asia, in particular, have grown recently.

“To be an Irish chocolate brand ...