Cashing in on Kaepernick’s social conscience won’t hurt Nike

Cashing in on Kaepernick’s social conscience won’t hurt Nike
Colin Kaepernick (7) and his San Francisco 49ers team-mate Eric Reid kneel during an anthem protest Picture: Getty

The sportswear giant received priceless free publicity by backing the NFL star, writes Eben Novy-Williams

The controversy surrounding Nike Inc’s new Colin Kaepernick ad can’t be a surprise to the sportswear company. And in spite of the backlash, it’s probably pretty good for the brand.

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