Cadbury deal has the X Factor

Shane Guest, senior brand manager at Mondelez Ireland, with Sharon Casey (left) and Simone Parfrey, both of PHD Media, at the unveiling of Cadbury Ireland as TV3’s official sponsor of The X Factor
Shane Guest, senior brand manager at Mondelez Ireland, with Sharon Casey (left) and Simone Parfrey, both of PHD Media, at the unveiling of Cadbury Ireland as TV3’s official sponsor of The X Factor

Cadbury Ireland will be investing more than €1.3 million in its upcoming X Factor sponsorship on TV3. The figure includes the roll-out in-store, marketing and PR activation of the sponsorship, along with cost of the sponsorship itself with TV3.

Last week, the ...