What businesses can learn from Gareth Southgate
PR campaign aimed at fostering openness and goodwill paid off
This time two years ago, an exasperated and emotional former England international, Chris Waddle, reflecting on England’s 2-1 defeat to Iceland at Euro 2016, proclaimed: “They’re all pampered, they’re all headphones, and you can’t get anything out of them.”
Waddle’s outrage at England’s limp exit from the Euros to an inferior side summed up the feelings of many fans and media alike at that time. The English players were ‘perceived’ as distant,...
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