What businesses can learn from Gareth Southgate

What businesses can learn from Gareth Southgate
In the months leading up to the World Cup, the English FA and manager Gareth Southgate recognised a clear apathy towards the national team amongst supporters, and a strained relationship with media that was proving counterproductive both on and off the pitch.

PR campaign aimed at fostering openness and goodwill paid off

This time two years ago, an exasperated and emotional former England international, Chris Waddle, reflecting on England’s 2-1 defeat to Iceland at Euro 2016, proclaimed: “They’re all pampered, they’re all headphones, and you can’t get anything out of them.”

Waddle’s outrage at England’s limp exit from the Euros to an inferior side summed up the feelings of many fans and media alike at that time. The English players were ‘perceived’ as distant,...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post