Your Business: PR hacks for SMEs on a shoestring budget

‘If I was down to my last dollar, I’d spend it on PR,” said Bill Gates, who knows very well how invaluable press coverage is for start-ups and SMEs.

From a tangible point of view, PR is estimated to be worth four times that of any paid-for media, but there are many non-quantifiable benefits from enhancing public trust to bolstering brand currency too – and when it comes to securing sponsorship deals or ...