Business Of Sport, Business /
Returning rugby star Jonathan Sexton is the most marketable Irish personality for 2015, according to a survey of the sponsorship market by industry analysts Onside Sponsorship.
Patrick Nally is the man who invented the multi-sponsor model for major sports. Here, he outlines why it now needs to adapt to survive
After the field of dreams, new pastures can be rocky for athletes. Perhaps that’s why so many of them hang on so long – often for so little