Business of Sport: On the Spot

Head of marketing and communications at the Irish Sports Council

How did you start working in sport?

My background is in international marketing and I moved to the Irish Sports Council from Alltech, sponsors of the World Equestrian Games.

What has been your greatest professional achievement to date?

Developing ‘The Journey’, an award winning brand initiative, that documents some of Ireland’s elite athletes. Also learning to navigate the business world through Chinese, during ...