Business of Sport: On the Spot

Katie O’Neill, marketing manager, Hockey Ireland

Katie O’Neill

How did you start working in sport?

I grew up in a sports-mad family where much of our outings and conversations revolved around sport, so it has always been part of my daily life. I was working in the Irish Times Online when I saw the role advertised, and I went for it, thinking: what could be better than combining my passion with my profession?

What has been your greatest professional achievement to ...