Building brand equity
The first step in building a brand is conducting an audit of your brand
As a chief executive, managing director or chief marketing officer, January is a great time of year to get brand- focused. Here are my top tips on building a strong brand through strategy, design and implementation.
Get under the skin of your brand
I admit I am like a broken record at times and you may well have read or heard me before refer to auditing your brand. To build a strong brand ...
