'Build a food brand - but don't forget the substance'

'Build a food brand - but don't forget the substance'
'The Irish food and drink industry is facing a difficult few years.' Pic: Pixabay

Irish food and drink's biggest success stories never lost sight of the product, writes Gillian Nelis

On Tuesday I was in Limerick to MC a discussion on the importance of branding and design for food businesses.

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